Opening Ceremony Teams Up With Boiler Room for Club Culture You Can Wear - Vanity Fair

Opening Ceremony Teams Up With Boiler Room for Club Culture You Can Wear - Vanity Fair

In January the retailer and brand Opening Ceremony announced it would be closing its brick-and-mortar stores sometime later this year, including the original Howard Street location, which helped define the brand for many New Yorkers as a place to be. But before that final moment, Opening Ceremony has done what it does best: put a new label on the radar for shoppers. Boiler Room, both a broadcast platform and IRL club series, is certainly a recognizable name, but through the Opening Ceremony drop, called CLUB20/20, the party is putting its first apparel collection out into the world.

The release includes a core collection of graphic, oversized joggers and hoodies ideal for staying out until the sun rises; there are also collaborations with seven artists interpreting club culture within their respective cities, which include London, Berlin, Paris, Shanghai, Tokyo, New York, and Los Angeles. The multidisciplinary artist and DJ Juliana Huxtable designed the New York piece—a T-shirt featuring artwork from her 2019 show—while filmmaker Leilah Weinraub, who previously headed the streetwear brand Hood By Air, designed the Los Angeles collaboration.

“It’s like a personal billboard,” Weinraub says of the T-shirt. “Club nights are just these special moments that people do together, and they really come and go. We were trying to figure out a way to make it physical and point back to the memory in that.”

Weinraub’s design is based on the posters she noticed people had started collecting from screenings of her first feature film, Shakedown. The film, which has been screened at MoMA PS1 and the Tate Modern, and was most recently picked up by Pornhub (a first for the platform) and the Criterion Channel, is a narrative documentary about a lesbian strip club of the same name. She worked there for a decade and spent a decade and a half putting the film together. All of which allowed her intimate access to a truly underground L.A. nightlife experience.

“The film is about kind of getting lost and finding something new,” Weinraub says. “That’s really the vibe of Los Angeles, which is so different than New York—New York is really about, everyone knows what’s going on and then what’s cool. Los Angeles is a real mystery. That noir feeling is still really present in Los Angeles. You really have to look; you have to really get lost. And I mean that physically, I mean that emotionally.”

For her New York design, Huxtable pulled from and adapted a piece that originally appeared in her 2019 exhibition, Infertility Industrial Complex: Snatch the Calf Back, which showed at the Reena Spaulings Fine Art gallery.

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2020-03-10 13:31:57Z
https://www.vanityfair.com/style/2020/03/opening-ceremony-boiler-room-club-20-20
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